Netflix co-CEO says he suspects you'll see video podcasts 'find their way' to the streamer
2 min read
How brands are getting into the TV and movie game as they try to combat ad fatigue
People are increasingly tired of seeing ads, so big brands, from Walmart to Chick-fil-A, are funding filmed entertainment like movies and TV.
3 min read
Read the pitch decks of 9 startups looking to disrupt dating apps and social networking that have raised millions
Social networking and dating startups used these pitch decks to raise venture capital funding rounds.
3 min read
Another federal judge says Google is a monopolist
A federal judge ruled on Thursday that Google holds an illegal monopoly in advertising technology.
3 min read
Netflix earnings: 5 things Wall Street will be watching closely as the streamer stops reporting subscriber numbers
Wall Street will be especially focused on ad sales progress now that the company will no longer report quarterly subscription numbers.
4 min read
Exclusive
This startup just raised $6 million to put ads in your AI chats. Read its pitch deck.
Nexad, a new adtech startup building a network for AI-native advertising, secured a seed investment round.
4 min read
This chart shows how much a TikTok ban could boost Instagram
Meta shared a chart during the FTC antitrust trial that revealed a spike in Instagram usage when TikTok went dark.
2 min read
The fictional Kool-Aid movie in Apple's new satire isn't that far from reality
"The Studio" from Apple TV+ parodies the coupling of brands and entertainment and is the talk of brand marketing circles.
5 min read
Why a startup that has raised $9 million is pivoting away from building a social media app
Zeen, formerly Landing, relaunched in March as a tool for content creators wanting to share shoppable collages.
4 min read
Exclusive
TikTok is laying off staff as it restructures part of its e-commerce business
TikTok is letting go of some governance and experience employees on its e-commerce team. The group handles Shop marketplace safety.
2 min read
Charts show how tariffs could chill ad spending — and what might suffer the deepest cuts
Trump's tariffs are expected to hit companies across the board, and in turn, media companies that depend on their ad spending.
3 min read
Coffee Mate is reveling in its unexpected piña colada success after 'The White Lotus' finale
Coffee Mate's marketing team, which was quick to react to the HBO series' finale, was surprised by the last episode.
4 min read
How Trump's return has shaken the media and entertainment business, from DEI to tariff fears
Trump's return has affected the news media and entertainment business in major ways. Here's a breakdown.
4 min read
Instagram's boss reveals 3 keys to getting more reach
Adam Mosseri spoke on a podcast about Instagram's priorities around creators and how reach works on the app.
4 min read
Exclusive
TikTok staffers say Chinese leadership has been tightening its grip over US operations
At TikTok, a string of recent US executive exits has created a management vacuum that Chinese leaders are filling, current and former staffers said.
9 min read
Hollywood's hopes for a 2025 comeback are fading fast
A year ago, Hollywood was rallying around the motto "Survive till '25." But those dreams are fading due to multiple factors.
4 min read
What finance influencers say you should do as tariffs rock the market
We asked top women finance influencers to share their No. 1 piece of advice ahead of the next round of tariffs.
4 min read
Will TikTok be banned? Here are the latest details on the app's legal fight to stay in the US and Trump's options
Trump said he would pause enforcement of the law that would ban TikTok for an additional 75 days following the previous April 5th deadline for a sale.
7 min read
Meta and Amazon's ad businesses could get whacked by Trump's tariffs. Here are the other media companies at risk.
Trump's tariffs could hit Amazon and Meta hard because of their reliance on Chinese advertisers. Here's how other companies could be impacted.
5 min read
Read the pitch decks from these 40 creator-economy startups that helped them raise millions of dollars
Creator and influencer startups used these pitch decks to raise millions from VCs and other investors.
5 min read
I make a living on YouTube playing an anime character. I'm very shy, and it's helped me get out of my comfort zone.
I am part of a growing trend of virtual influencers who livestream for hours on YouTube to a dedicated fan base.
5 min read
Top marketers are under a ton of pressure. They told me how they're trying to make themselves recession-proof.
I went to a global marketing conflab to get the lowdown on how top CMOs are coping with the pressures of the Trump 2.0 era.
8 min read
No one knows how to define a 'podcast' anymore — and it's become a problem
Over half of people consider videos only available on YouTube to be a podcast, a new report found. That makes it complicated for advertisers.
6 min read
Advertisers embrace conservative media in the new Trump era
Conservative media outlets like Fox News and The Daily Wire say they're experiencing a surge in advertising demand.
7 min read
The Knot wants to make the opposite of 'Bridezillas' with its own Hollywood-style wedding shows
The wedding-planning platform The Knot Worldwide is getting into Hollywood-style TV. It's working with Known to develop unscripted and scripted shows.
5 min read
Trump is influencing Hollywood like no president before
Hollywood writers, producers, and talent reps tell Business Insider they feel a chill on liberal themes in programming.
5 min read
YouTubers pitch fan obsession with their lives as a secret weapon for marketers
At a Spotter pitch event for YouTubers, creators told marketers their deeply loyal fan bases make them the perfect salespeople.
4 min read
Netflix's co-CEO says it's better for creators than YouTube
Netflix's Ted Sarandos said his company is the real deal when it comes to rewarding top creators.
4 min read
Jen Salke steps down as head of Amazon MGM Studios. Read the memo announcing her departure.
Amazon MGM Studios head Jen Salke has stepped down to pursue a production deal.
6 min read
What Mark Zuckerberg should change about Facebook, according to MrBeast
The world's top YouTuber said the inability to dub Facebook videos in different languages was a big drawback of the platform.
2 min read
An Nvidia exec explains how CMOs are using AI to get the most out of their ad budgets
Major brands like Delta and Mars are embracing AI tools like digital twins and tapping into spiking neural networks.
5 min read
'Fear' of Elon Musk is driving advertisers to spend more on X, analyst says
EMARKETER forecasts X's US ad revenue will jump by 17.5% this year but cautions that "fear is not a sustainable motivator."
3 min read
Exclusive
TikTok insiders say Chinese leadership is cracking down on its US e-commerce team after missing goals
TikTok's US e-commerce division failed to hit 2024 goals, and leaders at owner ByteDance are ratcheting up pressure on staff.
7 min read
Airbnb called rival Vrbo 'desperate' for putting a sarcastic billboard outside its office
One creative director said Vrbo's billboard poking fun at Airbnb may not win Vrbo customers. Airbnb gloated that the sign gives it more "visibility."
3 min read
How YouTube paranormal investigators Sam and Colby created a $20 million revenue empire
The multifaceted media business of YouTube duo Sam and Colby generated about $20 million in revenue last year, they told Business Insider.
5 min read
The olds are falling in love with YouTube — and it's another alarm bell for Hollywood
It's not just the kids media companies have to worry about flocking to YouTube, according to new data from Nielsen.
2 min read
A top TikTok ad executive is stepping down as part of a company reorg. Read the memo announcing his move.
Blake Chandlee, a TikTok advertising leader, is stepping down next month as part of a company reorganization. Read the memo announcing the change.
6 min read
'We're all working for Google': Media outlets are purging freelancers to try to fend off search declines
Some publishers are taking extreme measures to avoid Google's spam crackdown by cutting off freelancers, removing their articles, and rewriting them.
5 min read
Leaked pitch deck reveals how influencer Emma Chamberlain planned to grow her coffee brand to $33M in revenue this year
A leaked deck shows how Emma Chamberlain aimed to grow her coffee company to $33 million in 2025. Chamberlain Coffee had some growing pains, however.
8 min read
Exclusive
Another sign of a dealmaking comeback? Adtech firm Adform is exploring a sale.
Deal momentum appears to be picking up in the adtech sector after a tepid couple of years. Adform offers products for advertisers and publishers.
3 min read
A startup pitching a new model of influencer marketing just raised $3.9 million. Read its pitch deck.
Daisy is a new creator economy startup that rewards influencers with points for engaging with brand campaigns on social media.
5 min read
MrBeast is casting for the next season of 'Beast Games'
YouTube star Jimmy Donaldson, known online as MrBeast, is casting for the second season of his competition show on Amazon Prime Video.
3 min read
Seeking nominations for Business Insider's most innovative CMOs of 2025 list — submit entries by April 25
We're looking for the top CMOs who are driving growth for their companies and innovating in marketing in a highly uncertain economic environment.
2 min read
Exclusive
TikTok is making some employees choose: PIP or severance
As TikTok and ByteDance staff get their annual performance scores, some are being offered a choice to go on a PIP or take severance and leave.
3 min read
Inside Jake and Logan Paul's 'whirlwind' new reality show that blurs the lines between TV and social media
Jake and Logan Paul were making a reality show before production began on "Paul American," their eight-episode Max series dropping later this month.
4 min read
The top jobs creators are hiring for, from scriptwriter to YouTube strategist
YouTube creators and other social media influencers are hiring for the teams and production staff who help create content and run their businesses.
3 min read
SXSW behind the scenes: 6 topics everyone was debating in TV, film, and the creator economy
I spent three days in SXSW, where the entertainment industry is divided over AI, LA's future, and more.
6 min read
Read the pitch deck the 'Spotify of shopping' used to score a spot in an Andreessen Horowitz startup accelerator
Rodeo, a social commerce startup, says it wants to help people "shop the way they scroll." Read its pitch deck.
5 min read
Exclusive
SoftBank-backed creator startup Jellysmack unloads another arm of its business
Blue Foxes, led by former Jellysmack executives, will take over some of the creator economy startup's owned-and-operated channels.
2 min read